​Duration: 2 Weeks
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​​​​​​​Software: Figma, Miro

Project Objectives

  • Making a better experience by ordering on the website

  • Decreasing the number of clicks in user flow

  • Reducing time of ordering
  • Making the sense of reliability in order to have users trust

My Role & Project Overview

Our team redesigned a website for the UX Fundamental Course that sells cupcakes online as the course assignment. We were supposed to work together from the first step of UX Research and UX Design to the last step of the Usability Test. I was also the Project Manager on this project.

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Business Model
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. Their cupcake delivery service is available seven days a week and covers approximately Toronto.
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. Most deliveries can be made on the same day you order.

. It doesn't have an offer part or any promotion.

. External resources are available, like bounding with their services.
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. ​​​​​​​Being a member of Canada's first gourmet cupcakeries.​​​​​​​

Competitive Analysis ​​​​​​​

Competitive Analysis Result
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. We are adding a hamburger menu.
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. The product page has to design with details like the review part.

. All users should have a profile to visit previous orders and account management.

. We are adding Breadcrumbs to give user control and freedom.​​​​​​​
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. We are providing an easier and quicker way to order by correct categorizing.

Hybrid Card Sorting (15 Participents)

See the result

​Persona

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Senario

Sara went to her friend's birthday party. She ate delicious and beautiful cupcakes there. Since she wanted to celebrate mother's day in two days with her mom and her daughter, Sara decided to buy some of these cupcakes the day after the party; she called her friend, who had the party, and asked about the cupcakes. She explained about the cupcake website. Therefore, as soon as Sara came home from work, she picked her tablet up and went on the website, made her account, found a mother's day cupcake, and finally added it to her shopping basket. She entered all her information about her credit card and address, then received the delivery time, which showed tomorrow. When she received her delicious cupcakes, she celebrated mother's day with her daughter and mom.​​​​​​​

User Flow

Affinity Diagram

Sketch(low fidelity)

Prototype

Unfortunately, due to the lack of time for only one semester, we could not work on UX Design as much as we needed.

​Prototype

Usability Test Result