Duration: 4 months
Software: Miro, Canva, Office,
Photoshop, Corel Draw
Project Objectives
. Develop a comprehensive and engaging study package for the Expanded Media Design master's program at h-da, tailored to meet the needs of digital-native students by offering a personalized and flexible learning experience.
. Design three storytelling-based, fun, and microlearning courses to enhance students’ understanding of expanded media concepts while saving time through flexible scheduling and location-independent access.
. Create final illustrations and a program introduction brochure that effectively communicate the course content and value to both students and faculty.
. Apply the User-Centered Design (UCD) framework to ensure the study package maximizes usefulness, usability, and student satisfaction through an informal, engaging, and innovative approach to learning.
. Provide teachers with structured, research-backed courses that facilitate interactive and effective teaching in a digital-first educational environment.
My Role & Project Overview
As my production, I designed a package of study courses, which is the result of my research for the production phase and is intended for teachers and students of Expanded Media Design master in h-da in 2025.
After my first iteration, I designed the final illustrations and the program introduction brochure.
This final design includes three storytelling-fun round and microlearning courses to develop the Expanded Media Design master students, who are digital native, has a more digital-oriented, personalized learning experience, and save a lot of time by its time and place flexibility.
My framework process during this project was User-Centered Design (UCD) and tried to increase usefulness and usability by delivering more satisfaction to EM students by designing a fun study package with an informal approach.For my master's thesis in LCI (Leadership in Creative Industries), I redesigned the Expanded Media master student experience based on the university's suggestion. To provide an exceptional experience for students and improve retention rates, I developed strategic solutions that were optimized regularly. I conducted UX research, designed strategies, and utilized storytelling and illustration in this project.
From whom can we learn to design better student experience in the master ➢
program expanded media?
Media Design and similar master’s / bachelor’s programs of renowned international universities
Why can we learn it from them?
How can we learn it from them?
What can we learn from them?
The World University Rankings 2021
. Surveys and interviews with students of Media Design or similar programs of these universities
Research the titles and curriculum in Expanded Media Design or similar disciplines
The Result as an "Affinity Diagram" (in terms of 5Es)
Persona
Ideation
A+ Improving the titles of the courses
(Inspired by the Film & Media Program, John Hopkins University)
B+ More clear work prospects and the whole journey on the website with the help of storytelling
(Inspired by the Film and Media program, John Hopkins website)
C+ An elective about culture, food, dance, and music with the informal
approach, learning for fun and enjoyment
(Inspired by Specialized Journalism, Jenkin’s university)
D+ Adding microlearning possibility to the curriculum, with the fantastic idea of “peer-graded
assignments”, on which there are no absolute right and wrong
(Inspired by Transmedia- The storytelling, New South Wales in Sydney)
E+ Working on finding some reliable channels for the students, graduates, and the
teachers during Entice (knowing more about the program)
and Exit (Helping each other to find jobs) phases.
F+ Adding some courses for solving problems like a media designer, for example,
to have a chance to visit a museum together, find the issues there, and give solutions.
G+ Designing some simple brochures, which explain to new students how to work on university websites,
also about the future market and finally about the journey
H+ Designing games to teach the courses, also teaching them to perceive themselves and others in team development via games, especially during the first weeks of starting the program.
Survey (To Test the Chosen Idea)
Storyboard
Entice
A
B
Enter
C
Engage
Exit
D
Extend
E
Let's connect !
